UBIX is led by an experienced management team with in-depth knowledge of enterprise software startups, analytics, and AI technologies, sales, marketing, operations, and management.

Doug Barton

President and Chief Executive Officer

Doug is President and Chief¬†Executive Officer of UBIX.AI. Doug is a graduate of the University of Wisconsin and holds an MBA from the Kellogg School of Management at Northwestern. Previously Doug served as Director of IBM Watson in IBM’s Industry Platforms business and also held senior leadership positions at IBM Big Data & Analytics, Cognos (acquired by IBM), Closedloop (acquired by Lawson), Hyperion (acquired by Oracle), Arbor Software, Alcar and Price Waterhouse. Doug is a frequent speaker on the adoption, promise, and perils of Artificial Intelligence and serves as the regional director of Advancing AI Wisconsin.


Chief Product Officer

Peter is a software executive who specializes in growing startups. Peter has served as CEO, CMO, and in leadership roles in product, partnerships, and sales for companies in analytics, sales enablement, and other industries. Peter began working in the AI and Data Science space in 1999 as the product manager for Clementine (now known as IBM SPSS Modeler), SPSS’ first successful predictive analytics application. At SAVO (acquired by Seismic), Peter developed and led the data science / predictive analytics strategy for this sales enablement pioneer. Peter is a graduate of Georgetown University and regularly contributes to innovation and product management leadership topics such as agile, lean startup, and design thinking and is a co-organizer of the Chicago Product Management Association.

Tony Levy

Director of Customer Development

Tony is an analytics solutions leader with over 20 years of software start-up and corporate experience. He leads our customer development initiatives with a focus on supply chain and business performance management sectors. Previously Tony held various leadership roles at the interface of product development and customer engagement in the supply chain management software industry (i2 Technologies) and business analytics software industry (Cognos, IBM, Anaplan). Tony is a graduate of MIT and the Harvard Business School.


Director of Sports Analytics

Dan leads our work with customers in sports and fitness and is a Ph.D. candidate at the University of Wisconsin-Madison. Previously, Dan was the Director of Strength and Conditioning at Florida State University. As Director, his mission was to integrate science and technology to increase sport performance, create individualized workout prescriptions, and provide an unrivaled student-athlete experience. This experience served as the launch pad for his current pursuits of harmonizing player performance data with stunning visualizations to provide teams the tools required to build high performing, resilient, and robust athletes.

Rick Lamoreaux

VP Engineering

Rick has been active in tech startups since the late-90s dotcom boom. He was a founding member for a network automation product that started as TrueControl which later became HP Enterprise’s Network Automation product. Rick has served in almost every role in software development, from coding to architect to management.

Miles Mahoney

Executive Director, Board Member

Miles is a successful, serial entrepreneur, sales and business development executive with over 25 years of operational, financial and go to market leadership experience with private and public software companies. Miles spent the last 4 years focused on creating companies that addressed existing problems within the Industrial, Manufacturing, Security, and Healthcare markets focusing on delivering Industrial Internet of Things (IIoT), Big Data and Blockchain technologies to solve meaningful industry problems.  In 2008, Miles Founded Invest Idaho Innovation, LLC, the first ever foreign Investment fund focused on Technology and Innovation. The fund was a $50M fund focused on early-stage companies as well as tech-transfer and commercialization. Immediately prior, he held multiple leadership roles, President and SVP roles at Altair Engineering, SAS, BusinessObjects, and Crystal Decisions. Miles has a BA in Finance from Montana State University, where he played 4 years of college basketball and an MBA from Graziadio School of Management, Pepperdine.

John Burke

Chairman, Board Member

John is a proven operator and technology executive with 20 years of experience in fast-growth environments ranging from startups to public technology companies. He has served in the COO, CFO and Senior Financial roles at DYE Precision, St. Bernard Software, Global Domains, Visual Sciences, and WebSideStory. John was part of the management team at WebSideStory that pioneered SaaS-based web analytics. He was instrumental in raising over $44 million in private equity and $50 million in the Company’s IPO. John oversaw financial operations during the Company’s growth from $9 million to $100 million in annual revenues. The Company sold in late 2007 for over $400 million. John started his career at PricewaterhouseCoopers where he specialized in mergers and acquisitions, business valuation and forensic accounting. John was honored as 2009 Public Company CFO of the Year by the San Diego Business Journal. John received his BS in Business Administration with an emphasis in Accounting from San Diego State University.